Group3 is in the process of moving our client websites to an HTTPS protocol, and soon everyone will have to go there. Just today, Moz put out this article saying that now 50% of Google Page 1 results are HTTPS (secure) websites. Moz expects that number to increase to 65% by year-end.
What is HTTPS, you ask?
It stands for Hypertext Transfer Protocol Secure, and in a nutshell, it means that your site is able to handle secure communications over the internet. The HTTPS protocol encrypts data transferred between the web server and the browser on your customers’ computers and smartphones.
So certainly if your site takes credit card information or collects passwords for member logins and database logins, you should already be on HTTPS. But the expectation moving forward is that ALL sites will have this level of security. If you ask your website visitors to contact you via an online form, request an appointment online, upload a document, etc., you need to make sure their information is protected.
If you’re not sure about the security of your website, contacting your host provider is a good place to start. If you’re in need of comprehensive web development, web maintenance and SEO support, give us a call at Group3.