After being in the furniture business for over 100 years, Whitley Furniture understands the need to keep up with the times and stay on trend. As a current digital and content marketing client, the furniture retailer chose to refresh its brand with a new, modern look-and-feel. Group3 was already delivering monthly creative for sales promotions and gradually moving toward a more sophisticated feel to reflect the high quality and price point of Whitley’s furniture.
Group3 developed a new visual identity for Whitley, including logo and color palette, as well as brand positioning that emphasizes the quality and wide selection. With a showroom that takes up an entire city block, Whitley carries dozens of styles of furniture and décor – a message that was conveyed through eye-popping imagery and graphic typography.
The branding has been carried across multiple platforms – including billboard, radio, print and digital advertising. Headlines and images evoke warmth and style, expressing Whitley’s family-centered, friendly and upscale personae.