Blogging is an important part of any marketing strategy, especially if domain authority is important to your business. Fresh content is an effective way to keep your website dynamic, demonstrate subject matter expertise and strengthen your SEO efforts.
Cary Gastroenterology Associates wanted to feature a steady stream of blog articles relevant to its practice and its patients, but the physicians hardly have time to write. With Group3’s strong content and digital marketing capabilities, we’re able to research topics and write articles that reflect the expertise and perspectives of this multi-location GI practice. Cary Gastro’s blog is the perfect blend of health awareness messages, in-depth discussions about GI disorders and treatments, and entertaining anecdotes.
Group3 further leverages the blog content to draw site visitors from social media posts and Facebook pay-per-click sponsored content.