A Living Brand

Trailblazer Studios has been a client of Group3 for nearly 15 years, with our agency serving this TV production company with comprehensive marketing services. We started out helping Trailblazer by branding its four boutique divisions back in 2006. When the production market changed, we led a rebranding effort in 2012 and refreshed the brand again in 2015.

For us and our clients, branding isn’t about a logo design, but rather a focus on articulating what makes a company stand out from its competition. It involves an examination of the company’s target audiences and the value proposition for each target group. We know from experience that establishing this firm foundation is the critical first step in building a strong brand.

Trailblazer Studios understands that strong brands continually evolve to reflect company culture and capabilities, as well as the markets they serve.

 

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