Marketing Strategy

What is Google’s Project Beacon and why did I receive one? Project Beacons are small Bluetooth enabled devices that businesses place near their entrance or in a central point in…

Data is the new currency, and it’s disrupting virtually every industry. As people become more connected through technology and social media, more data points are available for collection. In fact,…

High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. – Google My Business An online review…

LinkedIn has emerged in recent years as a powerful asset for B2B marketers. In fact, it’s the bread and butter of social networks for anyone attempting to reach a B2B…

This article just published in Ad Age dovetails our recent post emphasizing the importance of carving out a unique brand position for your product, company or business venture. According to…