… in certain cases. Outdoor advertising typically has a lower CPM than other types of single-market consumer advertising. To offer a point of reference, a recent Neilsen report shows broadcast TV CPMs averaging between about $10 to $23 per thousand viewers. Cable TV has a broader range of $9 to $25 per thousand viewers. Billboard advertising can be significantly more affordable, depending on your geographic market and demographic target.
Other advantages: Outdoor advertising is non-disruptive compared to other forms of advertising. And billboards get noticed, especially if you get creative – like in the case of this hemorrhoid campaign we recently launched for one of our medical clients.